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    fastcompany: A night shot of our HQ lobby at 7 World Trade. The lobby has always been a little Tron-esque. Related: The words you see near the bottom are part of a light installation with glowing text moving across wide plastic panels. This was done by artist Jenny Holzer. The entire wall changes color according to the time of day, and there is a continuous stream of poetry flowing at all hours.  Pic via. This photo brings back memories of when VIA did the work around the opening of 7 World Trade Center. The fact that Ms. Holzer agreed to do this amazing installation in the lobby of the first building to go up following the tragedy of 9.11 was a huge and fitting honor. I can specifically remember how happy John Coleman (VIA’s CEO & Founder) and Greg Smith (VIA’s Chief Creative officer) were when Ms. Holzer agreed to create the installation.  Most important is how striking and relevant the installation still is today. Also worth noting is that last month Ms. Holzer presented an overview of her career/work at the Portland Museum of Art (ME) (one of VIA’s new neighbors) followed by an original projection on the facade of the museum which was designed by I. M. Pei. This one-night-only projection, For Portland featured selections from the poetry of Nobel Prize-winner Wisława Szymborska. If you are interested, you can read about my experience of meeting Ms. Holzer and her presentation and projection at the PMA here.

    fastcompany:

    A night shot of our HQ lobby at 7 World Trade. The lobby has always been a little Tron-esque.

    Related: The words you see near the bottom are part of a light installation with glowing text moving across wide plastic panels. This was done by artist Jenny Holzer. The entire wall changes color according to the time of day, and there is a continuous stream of poetry flowing at all hours.  Pic via.

    This photo brings back memories of when VIA did the work around the opening of 7 World Trade Center. The fact that Ms. Holzer agreed to do this amazing installation in the lobby of the first building to go up following the tragedy of 9.11 was a huge and fitting honor. I can specifically remember how happy John Coleman (VIA’s CEO & Founder) and Greg Smith (VIA’s Chief Creative officer) were when Ms. Holzer agreed to create the installation.  Most important is how striking and relevant the installation still is today.

    Also worth noting is that last month Ms. Holzer presented an overview of her career/work at the Portland Museum of Art (ME) (one of VIA’s new neighbors) followed by an original projection on the facade of the museum which was designed by I. M. Pei. This one-night-only projection, For Portland featured selections from the poetry of Nobel Prize-winner Wisława Szymborska.

    If you are interested, you can read about my experience of meeting Ms. Holzer and her presentation and projection at the PMA here.

    (Source: fastcompany)

    2. 1 year ago 10 notes view comments

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My name is Rob Gould. I'm a single, urban dwelling Gen X ad geek. I'm a new media junky and an art world dabbler with a considerable appetite for news and pop culture in all forms. I like to talk. Some people like me. My personal house of urban angst currently migrates between Portland, ME & NYC but has traveled with me over the years to Boston, Burlington VT, London, San Diego, Rockland, ME & Santa Fe. Much like a Gulfstream with tasteful decor and a vast insecurity complex. You can find me on Twitter @bobbbyg. You can also find the professional (and very serious) me at www.bobbbyg.com.

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